Toca Boca Toys Amazon: A Step Towards Representation

In today's digital age, it's refreshing to see companies prioritizing diversity and representation in their products. Toca Boca, a renowned creator of children's apps for smartphones and tablets, is one such example. The company has taken a significant step towards breaking away from traditional stereotypes by introducing characters with diverse skin tones.

With over 300 different characters, Toca Boca's range of pigments is unparalleled. This allows children to recreate their families, making the experience more relatable and inclusive. Unlike many other apps that fall into the trap of stereotypical family structures, Toca Boca's characters are representative of the world we live in today.

In an interview, Ingeborn, a representative from Toca Boca, explained that they wanted to avoid perpetuating harmful gender and racial stereotypes. The company believes that by serving all kids, regardless of their background or identity, they can reach a broader audience.

Interestingly, Toca Boca's approach to diversity mirrors the toy industry's evolution. Historically, toys were marketed to white children first, followed by boys and girls, with separate aisles for blue and pink toys respectively. Today, however, Toca Boca is leading the charge towards inclusivity in digital play.

By creating apps that are representative of the world we live in, Toca Boca is empowering young children to learn valuable lessons about acceptance, diversity, and self-acceptance. In a world where kids often compare themselves to media characters, Toca Boca's goal is to subvert these tired tropes and offer a more diverse range of role models.

In conclusion, Toca Boca's commitment to representation is a breath of fresh air in the children's app industry. With their innovative approach, they are breaking down barriers and creating a more inclusive digital playground for all kids. If you're looking for a toy that reflects your child's diversity, look no further than Toca Boca's range on Amazon.

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